Skip to main content

WEEK 11

Email Marketing

I think that email marketing is a super efficient way of communicating with your customers. With my social media marketing business, I believe that a newsletter would be really interesting for the people on my mailing list. In this newsletter, I could send out updates on some of our "success stories" tips and tricks that my customers can implement into the techniques they are currently using as well as maybe a discounted seminar. All of these things are great but personally, I don't love my email being crowded by the same brands emailing me about promotions what seems like multiple times a week. Keeping that in mind I would set out to have my newsletters go out every other week. Another reason for this is that I can really pack the interesting information into it which will hopefully get my readers excited and looking forward to receiving it.

Comments

  1. Kathryn OrcinoNovember 9, 2018 at 10:32 AM

    Hi, Alexa. From personal experience, I can agree with you that it can be a bit overwhelming to open your email account and find dozens of companies’ promotional sales emails for many items that you are never going to buy. Sometimes the amount of time email users have to spend clearing out their accounts of unwanted mail can even turn people off from even ever wanting to buy those promotional products being offered. I think it is still possible for your newsletters to contain interesting content without having to rely on promotional advertisements. For example, since your business revolves around social media consulting, I think that maybe your newsletters could contain some light-hearted articles about how other businesses can benefit from social media consulting services. If you do not feel comfortable about try to directly market a sale or a promotion to someone, you could simply include texts that do not focus on directly marketing your products to your potential customers.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 16

I found that twitter really surprised me with all of the options it offered for marketing and ads and I was also shocked at the prices being so high.  Overall I find that Instagram offers really reasonable advertisement options and a ton of insights. I will definitely implement all of the skills and strategies that we learned about this semester into my marketing strategies for future business endeavors. I think that what platform works best for you really depends on what you're looking for and who your audience is.  It seems to me that the more time a business puts into their marketing efforts and social media the more results they will receive. If you are are not putting any effort into your social media then you won't have the same results as someone who is dedicated to reaching a bigger audience.  Daily goals would be to make sure I am active in at least some way once a day. This could be through following other accounts, liking similar busin...
3 comments
Read more

WEEK TWO

 In my opinion, Instagram seems to be the most geared towards personal use. Most social media platforms started as a way to keep in contact with friends and family but quickly evolved into a way to promote products and new businesses. One of the most groundbreaking social media sites is Facebook. I think that as social media has grown into a business platform that Facebook has stayed current and made their site something that would be great for not just socializing but promoting your company and connecting with interested customers.  One social media platform that is not geared towards business, in my opinion, is Twitter. Twitter seems to be one of the only sites that has not become a major business platform. Instagram seems to work great for both personal and business-related uses. "Influencers" can promote products for companies and make lots of money based off of the number of followers they have. It is not uncommon to see Instagrams with 200k+ followers posting ads ...
3 comments
Read more