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WEEK 11

Email Marketing

I think that email marketing is a super efficient way of communicating with your customers. With my social media marketing business, I believe that a newsletter would be really interesting for the people on my mailing list. In this newsletter, I could send out updates on some of our "success stories" tips and tricks that my customers can implement into the techniques they are currently using as well as maybe a discounted seminar. All of these things are great but personally, I don't love my email being crowded by the same brands emailing me about promotions what seems like multiple times a week. Keeping that in mind I would set out to have my newsletters go out every other week. Another reason for this is that I can really pack the interesting information into it which will hopefully get my readers excited and looking forward to receiving it.

Comments

  1. Kathryn OrcinoNovember 9, 2018 at 10:32 AM

    Hi, Alexa. From personal experience, I can agree with you that it can be a bit overwhelming to open your email account and find dozens of companies’ promotional sales emails for many items that you are never going to buy. Sometimes the amount of time email users have to spend clearing out their accounts of unwanted mail can even turn people off from even ever wanting to buy those promotional products being offered. I think it is still possible for your newsletters to contain interesting content without having to rely on promotional advertisements. For example, since your business revolves around social media consulting, I think that maybe your newsletters could contain some light-hearted articles about how other businesses can benefit from social media consulting services. If you do not feel comfortable about try to directly market a sale or a promotion to someone, you could simply include texts that do not focus on directly marketing your products to your potential customers.

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