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WEEK 5: POST 2

Target Audience:
My target audience will be people that are local to the area. This coffee shop is in a great area and can cater to many different niches including but not limited to students, business people, tourists, and even the trendy younger generation. Based on the location I can see an older generation that doesn't have to be at work every day coming for morning coffee before they walk the coast. I think a really huge group of consumers will be tourists because this is such a huge vacation spot during the summer months but they will also accumulate a lot of loyal regular customers who live in the area.

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