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WEEK 12

Of all of the tools talked about in this weeks lecture the two that stood out to me the most like something I could incorporate into my business. Yelp and Linkedin seem like they could be useful to me and my business.
Linkedin will help me to make new connections with people in the same field as me, people looking to get into this field, and people who are "shopping" in this field. Yelp is a very important part of any business in today's society. There have been a countless number of times that I have chosen to either go to or avoid a business based solely on their Yelp reviews. As my business grows customers who have enjoyed and benefited from my business can share their thoughts with potential customers.

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WEEK 11

Email Marketing I think that email marketing is a super efficient way of communicating with your customers. With my social media marketing business, I believe that a newsletter would be really interesting for the people on my mailing list. In this newsletter, I could send out updates on some of our "success stories" tips and tricks that my customers can implement into the techniques they are currently using as well as maybe a discounted seminar. All of these things are great but personally, I don't love my email being crowded by the same brands emailing me about promotions what seems like multiple times a week. Keeping that in mind I would set out to have my newsletters go out every other week. Another reason for this is that I can really pack the interesting information into it which will hopefully get my readers excited and looking forward to receiving it.