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WEEK 15

Google Analytics is a great tool for any business. They offer many features and different versions that you are able to choose from in order to get what works best for you. With this service, you have access to analytics intelligence, reporting on things such as audience, advertising, user flow and much more. Also included are data analysis and visualization, data collection and management, data activation and integration. They offer a free version or "360" that includes everything above. For my small business, I would definitely take advantage of the free version and all that it has to offer. The features I would utilize the most are the reports and data analysis so I could have a better understanding of my audience who I am reaching and how to improve these stats in a way that benefits my business growth.

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