Skip to main content

WEEK 15

Google Analytics is a great tool for any business. They offer many features and different versions that you are able to choose from in order to get what works best for you. With this service, you have access to analytics intelligence, reporting on things such as audience, advertising, user flow and much more. Also included are data analysis and visualization, data collection and management, data activation and integration. They offer a free version or "360" that includes everything above. For my small business, I would definitely take advantage of the free version and all that it has to offer. The features I would utilize the most are the reports and data analysis so I could have a better understanding of my audience who I am reaching and how to improve these stats in a way that benefits my business growth.

Comments

Post a Comment

Popular posts from this blog

WEEK 17 : Wrapping It Up

Over the semester we learned so much about social media and I really got to see another side to it that I had never really been involved with. I have always used social media as a way to connect purely with friends and family and stay up to date with what is happening in everyone's lives. It was really eye-opening for me to see the business side of social media and what a huge advantage it can be to any business. My viewpoint on social media has definitely changed. I am currently going to school to earn a degree in marketing. I have always thought of myself as outgoing and have worked sales jobs in the past that really showcased my best qualities. I feel that my major really combines my strong points and I will eventually land in a career that I will love. That being said it was awesome to really get to see the social media marketing world.  Social media marketing is such a huge part of today's society, the online world is really taking over and everyone is jumping on ...
1 comment
Read more

Week 16

I found that twitter really surprised me with all of the options it offered for marketing and ads and I was also shocked at the prices being so high.  Overall I find that Instagram offers really reasonable advertisement options and a ton of insights. I will definitely implement all of the skills and strategies that we learned about this semester into my marketing strategies for future business endeavors. I think that what platform works best for you really depends on what you're looking for and who your audience is.  It seems to me that the more time a business puts into their marketing efforts and social media the more results they will receive. If you are are not putting any effort into your social media then you won't have the same results as someone who is dedicated to reaching a bigger audience.  Daily goals would be to make sure I am active in at least some way once a day. This could be through following other accounts, liking similar busin...
3 comments
Read more

WEEK TWO

 In my opinion, Instagram seems to be the most geared towards personal use. Most social media platforms started as a way to keep in contact with friends and family but quickly evolved into a way to promote products and new businesses. One of the most groundbreaking social media sites is Facebook. I think that as social media has grown into a business platform that Facebook has stayed current and made their site something that would be great for not just socializing but promoting your company and connecting with interested customers.  One social media platform that is not geared towards business, in my opinion, is Twitter. Twitter seems to be one of the only sites that has not become a major business platform. Instagram seems to work great for both personal and business-related uses. "Influencers" can promote products for companies and make lots of money based off of the number of followers they have. It is not uncommon to see Instagrams with 200k+ followers posting ads ...
3 comments
Read more